Chevrolet and MTV Iggy Partner to ‘Cover the World’
By: Chaiti Sen
September 6, 2012 11:54 am ET
To celebrate the stateside arrival of the globetrotting 2013 Chevrolet Spark mini car, Chevrolet is partnering with MTV Iggy, a multiplatform brand elevating global artists and pop culture trends, to launch “Cover the World” – a new online music showcase that will bring the hottest, breaking artists from abroad to North American shores.
Launching today, “Cover the World” connects music fans with global artists to reimagine one of the world’s most-recognizable pop songs. Four musical acts from around the world will each cover one iconic song chosen by fans. Each will perform its cover versions of the song and fans will vote for their favorite.
Fans who vote will earn a chance to win a custom-wrapped Chevy Spark, as well as a VIP trip for two to see one of the featured acts perform live. Fans can also create, upload and share their own cover version for a chance to win a Chevy Spark.
“Music is a universal language. The Chevrolet Spark is a global car with global roots. So it makes sense to share the Spark’s journey through emerging artists,” said Chris Perry, vice president of global Chevrolet marketing. “The ‘Cover the World’ music showcase allows us the opportunity to engage next-generation customers through a shared passion of music.”
To read more about the exciting partnership click HERE.