Chevrolet & Klout “Spark” the Party in NYC
December 9, 2011 3:48 pm ET
Chevrolet recently launched a new campaign in partnership with Klout to promote the 2012 Sonic subcompact car among a targeted group of consumers – offering the the first national automotive Klout Perk to date.
The promotion enabled qualifying Klout users in Chicago, San Francisco, New York, Atlanta and Dallas to sign up via the Klout Perks Program to drive the all-new Chevrolet Sonic. Each perk was a three-day vehicle loan granted between Nov. 11 and Dec. 14.
And to make the perk a little sweeter, all the Klout Sonic winners were invited to a “Klout-Up” party in their city to meet some of the team behind Chevrolet, as well as fellow social media influencers.
The New York City party took place this week and our Klout perk winners and several other social media saavy millenials spent the evening mingling, snacking and checking out the guest of honor – the Chevrolet Sonic that was parked right in the middle of the room!
#KloutChevySonic trended on a live wall behind the Sonic as people did their best to get the most creative photo with the car.
Check out all of Michael Mincy’s photos to see what a great time everyone had!