Fit to be Dyed: Chevrolet Spark Suits Up for The Color Run™

August 22, 2012 10:55 am ET

The all-new 2013 Chevrolet Spark, a city car offered in bold hues such as Jalapeno, Salsa Red, Lemonade, Denim Blue and Techno Pink, will pace nearly 10,000 runners in The Color Run™ this Saturday and Sunday at the Aviator Sports Center in Brooklyn, the first of numerous Spark-paced races across the country.

Chevrolet and The Color Run today announced a sponsorship deal that makes the Spark – Chevrolet’s first mini car for the U.S. and Canadian markets – the official vehicle and pace car for The Color Run through 2013.

The Color Run is a popular, nationwide series of urban 5K races in which thousands of participants are doused from head to toe in different colors for each kilometer. Participation in and buzz for The Color Run have exploded since its debut last year, with nearly a half-million “likes” on Facebook.

“The Spark and The Color Run are perfect running mates because both appeal to style-conscious, high-energy urbanites who don’t live life in neutral,” said Cristi Landy, marketing director, Chevrolet Spark. “We hope Color Runners will like what they see when they meet the Spark.”

Pacing The Color Run events in New York is a specially designed Chevrolet Spark with a multicolor paint scheme over a white base that replicates the look of a color-saturated runner at the finish line. The theme continues inside with splashes of bright color throughout an already-color-coordinated interior.

To read more about the Chevrolet Spark and Color Run click HERE.