The Buick Lacrosse and Regal Hit a High Note with the Gay Men’s Chorus of Washington
May 27, 2011 1:00 pm ET
All aboard! The Gay Men’s Chorus of Washington’s (GMCW) Spring Affair Gala stole the night with an inspired interpretation of The Orient Express. More than 500 guests attended the event and raised a record-breaking $260,000 (with nearly $50,000 raised for youth outreach in hand-raised pledges), 33 percent more than they had budgeted.
Flanking the stage, the Buick Lacrosse and Regal were well-lit and prominently displayed to allow plenty of interaction with guests looking at the interior and exterior of the vehicles. The chorus performed song and dance numbers alongside the cars.
Buick fan, TV personality and DC fashion guru Paul Wharton told guests of his wonderful experience test driving Buick’s vehicles. And ten-year GMCW veteran David Jonas had a Buick success story of his own, “I won the Buick Regal at GMCW’s Cinco de Mayo fiesta at the Mandarin Hotel. I’ve driven back and forth to Baltimore twice and am amazed that I’ve only used one quarter tank of gas!” he exclaimed.
Adam Bernard, Associate Director of Global Product Planning and head of GM PLUS (People Like Us), an employee resource group for LGBT employees, asked the audience to refrain from stereotyping Buick just as they wouldn’t want to be stereotyped. The head of the chorus agreed and expressed thanks to General Motor’s support of their efforts.
A Washington Post style section photographer captured smiling guests for a picture to run in this Sunday’s newspaper.