The Spark Is Here!
By: John Ratcliffe-Lee
August 21, 2012 11:45 am ET
Last week GM Northeast celebrated the arrival of the Chevy Spark by getting your senses tingling (Touch, Taste, Smell, Hearing, Sight). Today the Spark takes to the streets to make those posts a reality! Journalists will embark on an exploration of their sense of hearing, smell, and taste at three of New York’s hottest locations.
Smell- Our adventurers will be immersed in the euphoric scents of perfume as they channel their inspiration into a custom fragrance at Bond No.9 in New York City. Since the Spark is a stylish urban compact, they will be taking home a fragrance inspired by one of New York’s great neighborhoods.
Taste- To heighten journalist’s sense of taste, the Chevy Spark will be taking them to experience the unctuous flavors of Momofuku Milk Bar in Brooklyn. Here they will experience a tasting course of the delectable that lay within.
Hearing- For their final stop on their journey across the city, the Spark will take them to experience the sounds of MTV at Pete’s Candy Store. Their day will culminate with a celebration of sound with a live DJ.
Have more great ideas on where to spark your senses? Make sure to leave them in the comment section below, and be sure to check back for your chance to experience a tour of your own!
Tags: Chevy spark, Spark Your Senses





[...] Journalists from across the country explored New York City as our fleet of Sparks helped them rediscover their senses. A sensory trip they were taken from Bond 9 to discover the wonderful smells of Manhattan, over [...]